Find the gaps making your product harder for AI to recommend.
PRODUCT IQ STRESS TEST
Send one product URL. We test it against 8–10 evidence-derived, category-specific buying questions and show where your product information holds up, where it breaks down, and why.
No store access required. No commitment.
Results in 5 business days.
Plenty of product data. Still hard for AI to understand, compare and recommend.
THE PROBLEM
Most product information explains what a product is. It often does a much weaker job of explaining the broader, decision-critical context: who it suits, how it performs in specific conditions, and where its limits are.
That leaves buyers with more work to do and gives AI less to work with when comparing or recommending your product. The Product IQ Stress Test shows where those gaps appear on one of your priority products.
HOW IT WORKS
We test your product against the questions that drive the buying decision.
Buyers may start broad — “the best wireless headphones” — then narrow to questions like: “Which will stay comfortable for eight hours in a noisy office and sound professional on calls?”
We derive 8–10 questions from buyer language, retailer criteria, independent guidance and product-specific evidence. Then we check the basic product data, test if your information can answer those questions, and assess whether key product claims are properly supported.
Built for products people research before they buy.
Best for high-consideration products where fit, performance, compatibility and how it compares shape the buying decision.
NEXT STEPS
Build missing Product Intelligence across your priority products.
The Stress Test shows what needs attention on one priority product. If the diagnosis points to missing Product Intelligence, Canonica can build the evidence-backed intelligence for the same product or across your priority products.
Everything you need to know before you start.
It’s a focused diagnostic on one priority product. We test its product information against 8–10 evidence-derived, category-specific buying questions and show where it holds up, where it breaks down, and why. Those gaps often repeat across other products, making one priority product a useful place to start.
A 3–6-page Product IQ Scorecard for one priority product, delivered within five business days.
It includes:
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a Foundation Readiness Check covering essential product data;
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8–10 category-specific buying questions, each rated PASS, PARTIAL or FAIL;
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the most important gaps, conflicts, weakly supported claims and relevant review signals;
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the evidence behind the findings and why they matter to the buying decision;
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a prioritised recommendation on what to address next.
Your team can use the Scorecard to agree on what needs attention first.
Each Stress Test uses questions specific to the product and category. We derive them from buyer language, retailer comparison criteria, independent category guidance, product claims and relevant customer reviews. We prioritise questions that recur across credible sources or could materially change whether the product suits a particular buyer.
Your team’s customer knowledge is valuable input too. You can share customer research, support queries or questions your team believes should be tested, and we use them alongside the external evidence.
At minimum, one priority product URL and a few basic details about the product.
We highly recommend also providing the backend product record or export for that SKU. A catalogue or PIM export, CSV, spreadsheet or screenshots are all fine.
This gives us a deeper diagnosis: we can begin to see whether information is missing at the source, already exists internally but isn’t exposed, is too generic to support the buying decision, or conflicts across different sources.
No. We never need store login access. If you only provide the product URL, we assess the information that is publicly available. Providing the backend product data gives us a deeper and more useful diagnosis.
Every Stress Test is done by a real person with a pulse using our methodology tested on thousands of products. Every finding is sourced and evidence-checked, not generated by an automated score. Where we can't verify something, we say so rather than guess. That's why we only take on a handful at a time.
It’s a low-risk way to see how Canonica thinks about your product, using your own data.
The Stress Test gives you a focused view of where one product’s information holds up and where important gaps appear.
The paid Product Intelligence service is a much more substantial engagement. We research, structure and build the evidence-backed intelligence your priority products need across suitability, performance, limitations, compatibility, buyer fit and supporting evidence.
It’s the difference between identifying what’s missing and actually building what should be there.
The findings are yours whether you work with us or not. No commitment. If we do not find a material Product Intelligence problem, the scorecard will say that clearly.
