Last updated: 1st September 2026
 

This Privacy Policy explains how Canonica collects, uses, stores, and discloses personal information. Canonica is based in Melbourne, Victoria, Australia and operates the website usecanonica.com.
 

1. Personal information we collect

Canonica may collect personal information when you visit the website, submit a form, request a Product IQ Stress Test, contact us, book a call, or work with us.
 

This may include:

• your name;

• email address;

• phone number;

• company name;

• role or job title;

• website URL;

• product URLs, SKU details, or product information you submit;

• information included in enquiry forms, messages, emails, or call notes;

• files, exports, review data, product data, or other materials you choose to provide;

• information about how you use the website, such as device information, browser type, IP address, pages visited, referral source, and basic analytics data.
   

We only collect personal information where it is reasonably necessary for our business activities.
 

2. How we collect personal information

We may collect personal information:

• directly from you when you submit a form, email us, book a call, or provide materials;

• through the Canonica website;

• through analytics, cookies, and similar technologies;

• through service providers such as website hosting, form, email, calendar, CRM, analytics, cloud storage, or business administration tools;

• from publicly available sources, where relevant to assessing or providing our services.

3. Why we collect and use personal information

Canonica may collect and use personal information to:

• respond to enquiries;

• assess whether our services are suitable for your business;

• provide Product IQ Stress Tests, Product Intelligence, Review Intelligence, and related services;

• prepare proposals, reports, workbooks, recommendations, and other deliverables;

• communicate with you about our services;

• manage client relationships;

• improve the website, services, methodology, and business operations;

• maintain business records;

• comply with legal, accounting, tax, regulatory, or administrative obligations.

We do not sell personal information.
 

4. Product, review, and business information you provide

When you submit product URLs, SKU details, backend product records, review exports, product data, customer questions, support themes, or other business materials, Canonica uses that information to assess, provide, or improve the relevant service.

Where that material contains non-public business information, we will take reasonable steps to treat it confidentially.

Where reasonably possible, client materials should be de-identified before being provided to Canonica.

Canonica does not require customer names, customer email addresses, phone numbers, payment details, account IDs, or other direct customer identifiers to provide its services unless expressly agreed in writing.

You should not provide sensitive personal information, customer personal information, confidential third-party data, passwords, access credentials, payment information, or information you are not authorised to share.
 

5. AI-enabled tools and third-party software

Canonica may use third-party software, cloud services, analytics tools, productivity tools, and AI-enabled tools to help assess, structure, analyse, or prepare service outputs.

This may include tools used for document preparation, research, analysis, spreadsheets, storage, communication, forms, analytics, scheduling, and business administration.

Where we use these tools, we take reasonable steps to limit unnecessary personal information, direct identifiers, sensitive information, and confidential customer data.

You should not submit sensitive personal information or identifiable customer data unless it is necessary and you have the right to provide it.
 

6. Disclosure of personal information

Canonica may disclose personal information to:

• website, form, hosting, email, CRM, analytics, calendar, cloud storage, and business software providers;

• contractors, consultants, or service providers who help us operate the business or deliver services;

• professional advisers, such as accountants, lawyers, or insurers;

• government, regulatory, or law enforcement bodies where required by law;

• another party where you have consented to the disclosure.

We only disclose personal information where reasonably necessary for the purposes described in this Privacy Policy.
 

7. Overseas disclosure

Some of the service providers we use may store or process information outside Australia.

This may include countries such as the United States and other locations where our service providers, hosting providers, software providers, or their related entities operate.

By using our website or providing information to us, you acknowledge that your information may be processed or stored outside Australia by those service providers.
 

8. Cookies and analytics

The Canonica website may use cookies, analytics, pixels, or similar technologies to understand website traffic, improve user experience, and measure the performance of website content. You can adjust your browser settings to block or delete cookies. Some website features may not work properly if cookies are disabled.
 

9. Marketing communications

If you contact Canonica or subscribe to receive updates, we may send you occasional emails about our services, insights, or relevant business updates.

We only send marketing communications where permitted by law.

Marketing emails will identify Canonica as the sender and include a way to unsubscribe.

If you unsubscribe, we will process your request within the time required by applicable law.
 

10. Security

Canonica takes reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.

No method of transmission or electronic storage is completely secure. We cannot guarantee absolute security, but we take reasonable precautions appropriate to the nature of the information we hold.
 

11. Data breaches

If we become aware of a data breach affecting personal information, we will take reasonable steps to assess and respond to the incident.

Where required by law, we will notify affected individuals and the Office of the Australian Information Commissioner.
 

12. Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including service delivery, business administration, record keeping, legal, accounting, and compliance purposes.

When information is no longer needed, we will take reasonable steps to delete, destroy, or de-identify it.
 

13. Access and correction

You may contact us to request access to personal information we hold about you or to ask us to correct information that is inaccurate, incomplete, or out of date.

We may need to verify your identity before responding to your request.
 

14. Complaints

If you have a concern about how Canonica handles your personal information, contact us first so we can try to resolve it.

Contact:

anthony@usecanonica.com

We will review your complaint and respond within a reasonable time.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner.
 

15. Changes to this Privacy Policy

Canonica may update this Privacy Policy from time to time.

The updated version will be published on this page with a new “Last updated” date.
 

16. Contact

For privacy questions, access requests, correction requests, or complaints, contact:

anthony@usecanonica.com